CULTR plans Jersey City fitness club with infrared hot yoga studio, sauna and café

Current assessment: The available evidence supports reporting that CULTR is pursuing a substantial expansion in Jersey City: a planned 12,000-square-foot CULTR Athletic Club at Radio Lofts, with a dedicated infrared hot yoga and Pilates studio among its proposed offerings. The project appears to be a genuine leased-location expansion by the operator of the nearby CULTR Fight Club. It is not, however, an open studio or a completed wellness facility; published accounts describe an opening target in the first quarter of 2027.

Reported facts

NJ.com reported on September 14 that a New Jersey fitness company was planning an expansion involving sauna facilities, hot yoga and a café. Other accounts published September 10 and September 11 identify that company as CULTR and place the proposed CULTR Athletic Club in ground-floor retail space at Radio Lofts, part of the Hudson House Collection in Jersey City’s SoHo West neighborhood.

BINJE and Hoboken Girl reported that CULTR has signed a lease for approximately 12,000 square feet. Their accounts describe roughly 6,000 square feet of gym and group-class space, with strength training, HIIT, yoga and mat Pilates programming. Both also report plans for a dedicated infrared hot yoga and Pilates studio.

The planned recovery component is reported to include a 50-person sauna, a 20-person steam room, a hot pool and a cold plunge, along with a café serving coffee, protein drinks and smoothies. CULTR founder Richie Van Houten is reported to continue operating the existing CULTR Fight Club at Hudson House East, which is focused on martial-arts training.

Supporting evidence

The strongest available support is the convergence of the supplied NJ.com report and separate local and business-publication coverage that identifies the same operator, site, approximate size, programming, amenities and early-2027 target. BINJE attributes the development announcement to RXR and quotes both Van Houten and RXR executive Whitney Arcaro. Hoboken Girl likewise reports that RXR announced the lease.

That consistency supports the conclusion that this is more than a loosely described fitness concept. The reported lease, named property and defined square footage point to a specific expansion plan. The available record also supports describing the yoga element precisely: the reported concept includes a dedicated infrared hot yoga and Pilates studio, alongside broader group yoga programming, rather than a stand-alone yoga studio.

Limitations and competing evidence

The evidence remains weighted toward company and developer communications. No original RXR announcement, lease filing, construction permit, membership plan or final operating schedule was available for direct review. As a result, the reporting establishes what CULTR and the property’s representatives say is planned; it does not independently establish that every listed amenity will be built, that programming will launch in the reported form, or that the club will open on schedule.

The supplied NJ.com article could not be directly inspected during this review. Its reported publication date is September 14, while the corroborating coverage was published September 10 and 11. Those different publication dates do not materially conflict with the underlying account, but the original announcement date and the full attribution chain should be checked before publication.

Current conclusion

A cautious reading is that CULTR has announced a credible Jersey City expansion at Radio Lofts that would add an infrared hot yoga and Pilates studio to a broader gym, recovery and café concept. The evidence supports calling this a planned studio expansion and identifying a first-quarter 2027 target. It does not establish a final opening date, completed construction, pricing, class schedule or the final scope of amenities. A primary RXR or CULTR announcement, lease confirmation or permitting record would materially strengthen the account and clarify whether the reported plan has advanced beyond the announcement stage.