About Asivana Yoga

Asivana Yoga's Full Story Here

Asivana Yoga is dedicated to providing high-quality yoga gear, spiritual jewelry, and resources for practitioners seeking a deeper connection to their practice. Our mission is to inspire consciousness and holistic well-being.

Founded with a passion for yoga and mindfulness, we aim to empower practitioners worldwide through ethically sourced products and meaningful content.

Founder Bio

Jack Utermoehl's Full Bio Here

Short Version

Jack Utermoehl is the founder of Asivana Yoga, based in Grand Junction, Colorado. A devoted yogi since 2014, Jack combines his passion for yoga philosophy, meditation, and mindful living with a commitment to creating sustainable, high-quality products that empower practitioners on and off the mat.

Long Version

Jack Utermoehl’s yoga journey began in 2014 as a personal exploration into mindfulness, self-awareness, and physical well-being. Over the years, he immersed himself in the study of yoga philosophy, mantra, meditation, and the integration of these practices into daily life.

In founding Asivana Yoga, Jack envisioned a global kula (community) where practitioners could find tools, knowledge, and connection to deepen their practice.

Guided by values of ahimsa (non-harming), sustainability, and authentic service, he curates yoga gear, spiritual jewelry, and educational content that inspire both personal growth and community connection.

Brand Story – Bullet Form

• Founded to unite mind, body, and spirit through sustainable, high-quality yoga products
• Built on five core values: Yoga (unity), Vira (inner heroism), Kula (community), Seva (service), Ahimsa (non-harming)
• Committed to eco-friendly, ethically sourced, and non-toxic materials
• Dedicated to cultivating connection, growth, and authentic community in the global yoga world
• Products are designed for durability, mindfulness, and beauty
• Purpose-driven: built by yogis, for yogis

Asivana Yoga Brand Kit

Right-click the images below to download individual assets, or click the button to download the full logo kit as a .zip file.

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Circle Logo

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Download Full Brand Kit (.zip)

What Others Are Saying

"What appeals to me most about this mat is that it is environmentally friendly. Cork has been used by humanity for over 5,000 years. It's sustainable because the cork is not cut down to produce it; only the bark is stripped off the tree. It's nice-looking, and has a great feel and grip! Truth be told, a part of me likes the idea of using a product that is the same material as my wine stopper!"

- Rob Schware, Co-Founder, Co-Executive Director, The Give Back Yoga Foundation

Media Inquiries

We welcome media and press inquiries about our brand, products, and mission. For additional information, please contact:

Email: PR@Asivana.com

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Additional Information

For detailed information about shipping, returns, and our sustainability practices, visit our FAQ page or Contact Us.