Founded by yogi and educator Jack Utermoehl, Asivana Yoga exists to bring people together through high-quality yoga products, meaningful education, and a supportive community. The Sanskrit word asīvana means “to bring together,” a fitting name for a company built around connection, practice, and shared learning.
Our Mission & Philosophy
At Asivana Yoga, our mission is to empower people on their yoga journey through expert knowledge, comprehensive resources, and high-quality products. We believe yoga includes physical practice while extending far beyond exercise. It is a practice of self-discovery and union that can support awareness, holistic well-being, and personal growth. Influenced by bhakti traditions, our company operates from the heart and aims to support practitioners, teachers, studios, and community leaders in sharing yoga with integrity.
Explore our Yoga Hub, a growing library of articles, guides, directories, and tools designed to deepen your understanding of yoga beyond the mat. Whether you are learning mudras, exploring mantra, studying Sanskrit, developing your practice, or planning your next yoga festival, you will find resources created to help you continue learning.
Our Story
Asivana Yoga was founded in 2022 from Jack’s desire to provide reliable yoga gear and trusted guidance for fellow practitioners. Jack’s own yoga journey began during a period of deep depression. A spontaneous vinyasa class awakened a passion that led him to practice daily, pursue teacher training, and immerse himself in yoga philosophy and devotional traditions. Over time, he shared his love for yoga by opening Bhakti House Yoga Studio, teaching at festivals, writing about yoga, and presenting on mythology, philosophy, kriya yoga, mantra, and meditation.
In founding Asivana Yoga, Jack envisioned a company that would not only sell products but also share knowledge. What began with mats and practice accessories developed into a broader yoga resource serving students, teachers, studios, and community organizers. Today, Asivana provides yoga products to practitioners and studios across the United States while our educational resources, directories, and tools support yogis around the world.
To read Jack’s full story, including his pilgrimage to India and creation of Bhav Spiritual Jewelry, visit Jack Utermoehl’s story page.
Our Core Values
Five guiding principles shape how we approach our products, education, and relationships with the yoga community.
Yoga (Unity)
We honor yoga as a practice of union, connecting mind, body, spirit, individuals, and community.
Vira (Inner Heroism)
We cultivate inner strength, resilience, and courage, encouraging each practitioner to embody these qualities on and off the mat.
Kula (Community)
We believe practice grows through connection. We aim to build a community that supports teachers, students, studios, organizers, and fellow practitioners.
Seva (Service)
We serve through education, useful resources, community participation, charitable partnerships, and responsible business practices.
Ahimsa (Sustainability)
We seek to reduce harm through thoughtful materials, durable products, responsible sourcing, and better choices wherever practical.
Sustainable Products & Materials
Our commitment to ahimsa informs how we select and develop yoga products. The Asivana Cork Yoga Mat combines an FSC™ certified cork surface with a natural rubber base. Cork offers a naturally textured surface whose grip improves with moisture, while the 5 mm construction provides cushioning for everyday practice. Our Asivana Cork Yoga Block is also made with FSC™ certified cork and provides firm, stable support with a naturally textured grip and rounded edges.
Beyond cork, we look for durable materials and practical construction that can withstand regular home and studio use. Our product decisions consider longevity, function, packaging, material choices, and the needs of the practitioners who will use them.
We also create meaningful spiritual jewelry through our sister company, Bhav Spiritual Jewelry. These pieces use metals, gemstones, symbols, and designs inspired by spiritual practice, mythology, and meditation.
Community & Connection
Connection is central to Asivana. Our Yoga Festivals Directory helps practitioners discover gatherings while giving organizers another way to reach the yoga community. Our growing libraries of Sanskrit terms, mantras, mudras, practice guides, and teacher resources are built around the same goal: make useful yoga knowledge easier to find and apply.
Asivana means bringing people together for shared experiences, learning, and practice. Join our newsletter for educational content, product updates, festival announcements, and community stories. You can also connect with us on Instagram and Facebook.
Your Journey, Your Practice, Your Tools
Whether you are beginning yoga, teaching classes, outfitting a studio, or deepening a long-term practice, Asivana offers products and resources designed to support the work.
Yoga mats for grip, cushioning, and a dependable practice surface.
Props & accessories including blocks, straps, sandbags, and other tools for home and studio practice.
Yoga jewelry including malas and spiritually inspired pieces for practice and daily wear.
Yoga resources with guides, articles, directories, calculators, and learning tools.
Yoga festivals to discover gatherings and communities across the United States and beyond.
Yoga mudras for learning hand gestures used in meditation, pranayama, ritual, and yoga practice.
Our goal is simple: provide useful tools, trustworthy information, and stronger connections within the yoga community.
Join the Asivana Community
Explore the Yoga Hub, shop practice essentials, or join the Asivana newsletter for new resources, product updates, festival announcements, and community stories.
