Asivana Yoga Company's Story

Welcome to Asivana Yoga!

My name is Jack Utermoehl, and I founded Asivana in 2022 with the vision of inspiring personal growth and empowering yoga practitioners, teachers, and leaders in the yoga community.

Yoga isn’t just a practice—it’s a commitment to personal growth, transformation, and connection. At Asivana Yoga, we provide high-quality yoga mats, props, accessories, and jewelry designed to support you on every step of your journey—whether you’re deepening your practice, guiding others, or seeking balance in daily life.

Our mission is clear: Empower yoga practitioners, teachers, and leaders with the tools and resources they need to evolve, inspire, and serve their communities.

Jack Utermoehl Yoga Teacher Founder of Asivana Yoga Company and Bhav Spiritual Jewelry

Why Asivana Yoga?

In a world flooded with mass-produced yoga gear, we stand for quality, sustainability, and integrity. Every product we create is designed with purpose and passion—crafted for yogis who seek more than just equipment, but a connection to tradition, community, and a deeper sense of self.

What We Offer:

Commitment & Growth – Investing in premium yoga gear strengthens your dedication to practice and self-improvement.

Connection & Community – Owning high-quality yoga products fosters a sense of belonging and motivation within the larger yoga world.

Sustainability & Integrity – Our eco-conscious, non-toxic, and durable products align with your values and respect the planet.

We don’t just sell products. We equip you with the tools to live your yoga—on and off the mat.


Solving Real Challenges for Real Yogis

Many practitioners face frustration with cheap, low-quality yoga gear that wears out quickly, fails to support their practice, or contradicts their values.

We hear you.

Tired of slipping on your mat? Our non-slip, high-grip mats keep you steady in every pose.

Struggling with comfort and support? Our cushioned props and ergonomic accessories provide stability and ease.

Want to invest in gear that lasts? We use durable, non-toxic materials for long-term quality.

Seeking a deeper connection to yoga? Our yoga-inspired jewelry and resources keep you inspired and aligned with your path.

Your practice deserves better—and we’re here to provide it.

Jack Utermoehl of Asivana Yoga Presenting 2023 - small

Our Core Values – What Drives Us

Asivana Yoga is built on five guiding principles:

🧘 Yoga (Unity): The journey of self-discovery connects mind, body, and spirit.

🔥 Vira (Inner Heroism): Strength, resilience, and bravery fuel our transformation.

🤝 Kula (Community): We thrive together, supporting and uplifting each other.

💛 Seva (Service): Yoga is about giving back and making a positive impact.

🌱 Ahimsa (Sustainability): Ethical, eco-friendly products that honor the earth.

We’re not just a brand—we’re a movement. A movement of practitioners, teachers, and seekers who are committed to growth, authenticity, and conscious living.


Your Journey, Your Practice, Your Tools

Asivana Yoga supports you at every stage of your yoga path—whether you’re a beginner finding your flow, a teacher guiding others, or a seasoned practitioner seeking alignment.

Shop Yoga Mats – Stability, grip, and durability for every pose.

✔ Explore Props & Accessories – Blocks, straps, and bolsters designed for deeper practice.

✔ Discover Yoga Jewelry – Sanskrit-inspired pieces that hold meaning beyond the mat.

✔ Access Yoga Resources – Learn, grow, and expand your understanding of yoga’s depth.

We use a network of high quality suppliers to provide you with the best options for your yoga practice.

Jack Utermoehl Yoga Teacher Presenting to Group of Yoga Teachers and Yoga Practitioners at Yoga Conference

Join the Asivana Community

We’re here to elevate your practice, empower your journey, and connect you with a like-minded community.

Follow us for resources, events, and inspiration:

Instagram: @AsivanaYoga
Facebook: @AsivanaYoga

Experience our products at local yoga studios

More than just a company, Asivana is a collective of yogis committed to inspiring personal growth, empowerment, and leadership through yoga.

Unleash your inner hero with Asivana Yoga.

Blessings and gratitude,

Jack Utermoehl

Jack Utermoehl Yoga Teacher and founder of Asivana Yoga Company in India Anjali Mudra

Asivana Yoga Company Story