Asivana Yoga Company's Story
Welcome to Asivana Yoga!
My name is Jack Utermoehl, and I founded Asivana in 2022 with the vision of inspiring personal growth and empowering yoga practitioners, teachers, and leaders in the yoga community.
Rooted in the principles of unity (Yoga), heroism (Vira), service (Seva), community (Kula), and sustainability (Ahimsa), Asivana is more than just a brand – it's a community dedicated to supporting and uplifting those who guide and inspire others through yoga.
Our Journey
Asivana began with a clear realization: yogis need high-quality gear and resources to support their journey of self-discovery, empowerment, and leadership. I created Asivana to meet this need, offering yoga products crafted with superior craftsmanship, affordability, and a strong commitment to doing the best we can for the environment.
Derived from Sanskrit, "Asivana" means "to bring together" which embodies our purpose.
We are a platform of connection, offering not just yoga products but also yoga related resources, education, and community engagement opportunities to help you become the best version of yourself and an inspiring leader in the yoga community.
Our Evolved Focus
Asivana has evolved to provide not only yoga mats and props but also knowledge-based resources for the yoga community. We focus on delivering quality and affordable yoga products to yoga studios, physical therapists, pilates gyms, fitness clubs, and individual practitioners across the US. Our partnerships with amazing brands help us maintain our commitment to quality and affordability.
Our Mission
Our mission is to empower and inspire yoga practitioners, teachers, and community leaders by providing high-quality, sustainable yoga gear and valuable resources.
We strive to create a supportive yoga community to enhance personal growth, create unity, and open the doors to service. Our purpose is to help individuals on their inner hero's journey towards self-discovery and empowerment, enabling them to become influential leaders who teacher, uplift, and inspire others.
Our Core Values
Yoga (Unity): We cherish the unity of mind, body, spirit, and the world around us. Yoga is a journey of interconnectedness, personal growth, and self-discovery.
Vira (Inner Heroism): We inspire our community to discover their inner heroes, navigate life’s journey, and face challenges with resilience and bravery.
Kula (Community): We are more than a brand – we are a tribe. We value collective support, shared experiences, and mutual growth, creating a supportive network of like-minded individuals.
Seva (Service): Our dedication to service drives our actions. We commit to uplifting our community and contributing positively to the world.
Ahimsa (Sustainability): Sustainability is at the heart of Asivana. We design high-quality, eco-friendly products that respect our environment, ensuring a sustainable footprint for future generations.
We invite you to be part of our ever-growing Asivana story. Follow us on Instagram (@AsivanaYoga), Facebook (@AsivanaYoga), and participate in our supportive and loving community events at Bhakti House Yoga Studio.
Experience our products at your local yoga studio and join us on your transformative journey, as you evolve on your path towards unity, community connection, and unleashing your inner hero!
More than just a company, Asivana is a community of yogis committed to inspiring personal growth and empowering yoga practitioners, teachers, and leaders in the yoga community through the transformative power of yoga. Join us on your collective journey of self-discovery, empowerment, and leadership.
Unleash your inner hero with Asivana.
Blessings and gratitude,
Jack Utermoehl
