Industry & Market Insights: U.S. Yoga & Pilates Studios

Jack Utermoehl

The U.S. Pilates & yoga studio market was valued at $124.5 billion in 2023 and is projected to reach $350.3 billion by 2033, growing at a compound annual growth rate of 10.9 percent.

Market Trends: Yoga Industry Outlook

  • U.S. Studio Revenue: Contributed $15 billion in 2023 to the global yoga industry.
  • Annual Growth: The American yoga market is expanding at 9.8 percent per year and is set to be part of a $215 billion global industry by 2025.
  • Participation Rate: Approximately 15 percent of Americans practiced yoga in the last six months.

Implications for Yoga Studios

Rapid market expansion and high participation rates highlight opportunities to diversify class formats, introduce specialty workshops, and curate premium accessories that align with consumer demand.

Sources

Back to blog

  • Lululemon Sues Costco Over ‘Confusingly Similar...

    Lululemon Sues Costco Over ‘Confusingly Similar’ Apparel Dupes June 27, 2025 – Los Angeles, California Athletic apparel maker Lululemon Athletica has filed a lawsuit in the U.S. District Court for...

    Lululemon Sues Costco Over ‘Confusingly Similar...

    Lululemon Sues Costco Over ‘Confusingly Similar’ Apparel Dupes June 27, 2025 – Los Angeles, California Athletic apparel maker Lululemon Athletica has filed a lawsuit in the U.S. District Court for...

  • ALO Yoga Hit with $150 Million Class-Action Law...

    ALO Yoga Hit with $150 Million Class-Action Lawsuit Over Hidden Influencer Sponsorships June 19, 2025 – United States ALO Yoga and over a dozen influencers are facing a proposed $150...

    ALO Yoga Hit with $150 Million Class-Action Law...

    ALO Yoga Hit with $150 Million Class-Action Lawsuit Over Hidden Influencer Sponsorships June 19, 2025 – United States ALO Yoga and over a dozen influencers are facing a proposed $150...

  • ALO Yoga Faces $150 Million Class-Action Lawsuit

    ALO Yoga Faces $150 Million Class-Action Lawsuit Over Undisclosed Influencer Endorsements June 18, 2025 Wellness brand ALO Yoga and more than a dozen social media influencers are defending a proposed nationwide...

    ALO Yoga Faces $150 Million Class-Action Lawsuit

    ALO Yoga Faces $150 Million Class-Action Lawsuit Over Undisclosed Influencer Endorsements June 18, 2025 Wellness brand ALO Yoga and more than a dozen social media influencers are defending a proposed nationwide...

1 3
View all

Browse Asivana Yoga Products

1 4